Description

  • Work collaboratively with cross-functional teams to define reporting requirements , create data layering document & handle Tag Management across all channels - Desktop, App & Mobile Web
  • Serve as the subject matter expert in Google Analytics, tagging implementation and project planning
  • Role will require understanding business requirements and converts them into technical requirements for the web development team to implement the code on the pages
  • Able to provide tag implementation requirements to product managers and technical teams, ensuring best practices are followed. The communication produced will be digestible across teams of different technical capabilities
  • Work closely with with multiple teams to complete web development and QA to identify gaps in the data capture strategy and collaboratively implement enhancements
  • Monitor tracking tags and routinely update tags
  • Work with Analyst to deliver reports and dashboards with insights that drive change in the business
  • Lead efforts to research and evaluate new tools/capabilities in analytics industry
  • Serve as a liaison with agency vendor to ensure success with a variety of projects
  • Lead driving core insights from the data to suggest, create and execute multivariate or a/b/c tests that drive fundamental improvements to the site experience

DELIVERABLES:

  • Data consolidation and validation.
  • Coordinating tags, tracking parameter implementations.
  • Creating Requirement docs based on business requirements from multiple trams including product managers & business leads
  • Delivering business Funnels & marketing Insights
  • Create tracking guidelines , ticket system for taking request & deliver within set SLAs.

Requirements

  • Bachelor’s degree in an analytical discipline with related work experience in web analytics or data analysis
  • 3+ years web analytic experience with Google Analytics, or similar
  • 3+ years of business analysis experience in large size companies with multiple functions / business units preferred
  • Good grasp of JavaScript, understanding of Perl will be a plus
  • Must be an expert with tagging implementation, administration, and reporting
  • Understanding of tag management technology; specific usage of Google Tag Manager a plus
  • Exposure to project management skills, business process redesign principles, tools and techniques a plus
  • Very advanced proficiency in using Microsoft Excel and Word
  • Strong skills in PowerPoint Understanding of data visualization techniques; experience with Tableau a big plus
  • Excellent communication skills and ability to interact with all levels of end users and technical resources
  • Fluency in Bahasa & English is a must

Other jobs at Tokopedia